This ad is another gender stereotype aimed at the female. It insinuates the gentleness with the woman’s legs, soft and smooth, and the rounded lettering of the name of the razor itself being curvy and feminine.
Next, in the block lettering, explains it’s tough to take care of a woman’s gentle skin creating the appeal of a man’s strength adding the gentleness of a woman.
This ad shows counter gender stereotypes. The left and the bottom ads would typically be something that would appeal to a girl. This would now let a boy possibly want a baby doll or dollhouse seeing a boy is pictured with each.
The top ad would possibly appeal to a young girl. This ad suggests that a girl can play with nerf guns too and there’s nothing wrong with it.
In my opinion, this ad reflects a gender stereotype to a woman on several levels. It’s portraying a mother and daughter who seem very happy with what they have just cleaned together. This, of course, would appeal to a mother.
It also features a bald man with muscles as the photo. To most women, this would give a sense of security, reliability, and strength.
The gender stereotype displayed here is geared toward men and their chosen professions. The seemingly successful young man and block bold letters indicating masculinity.
The career paths are often associated with men also, indicating to a young man in order to be successful, these careers are what you should ultimately choose from.
This ad portrays the gender stereotype that any woman would or should own this. This would appeal to women by thinking the wearing of the line would attract men.
The additional appeal, by showing the slender woman in the attire, the wearing of it will make you slender and desirable.
